Monday, February 23, 2009

Is animation really money making?

Today most of the the animation institutes promise or say offer that they give a job of about 40,000+ salary.

Currently, the Indian animation industry employs around 7000-10,000 animators in India and is facing immediate demand of manpower 30,000. India will need skilled professionals like creative animators, conceptualisers, visualisers, 3D modellers, character designers, digital effects artists and so on who will be able to handle multimedia softwares such as 3D studio Max, Maya, Tictactoon etc.

As if this isn’t enough - TV channels and producers of soaps are demanding the visual effects skills that graphic designers and animators provide. And TV budgets are high, ranging from Rs 2-3 lakhs per episode.

The animation industry in India is growing at 30 percent annually and will touch $1 b by 2010 ($ 360 million in 2006-7) and this will create at least two lakh jobs by 2010! Some feel that the industry will grow to $1.5 billion by 2009!

Naturally, salaries are rising. Freshers start off on a salary of Rs 8,000-15,000, depending on the company they join and in about 3-4 years they can easily earn from Rs Rs 30,000 to Rs 40,000. And after that the sky is the limit as there are talented animators who earn about a lakh a month with just 7-10 years of experience.


And now even those who went wary of joining this field are eager to do so…not just because of the good salaries but because they don’t have to do the donkey’s work while someone in the US does the creative. The opportunities of doing satisfying creative work is increasing every day.

But the bad news for India is that there aren’t enough animators. And there is a 35 percent attrition rate in the industry. The demand for animators has risen over the past few years and training schools have not kept up with the rise in demand. Yes, inspite of us having a thriving film industry, the production of original animation films has been miniscule - but all this has started to change, the market being driven by the technically superior animation films from Hollywood. Indian film producers have started taking risks. And the recent success of Hanuman has shown them that the Indian market is ready for home-grown animation films.

Just look at the latest developments in this industry:

1. Yashraj Films has tied up with Walt Disney Studios to make a series of original computer-animated feature films. Today only animation film Wall E got 1 oscar award for best animation.

2. Maya Entertainment is also making original animation feature films….a film based on mythology and another an adventure film. containing a substantial amount of visual effects.

Now, in this situation Animation can be cosidered as money making.

But if we look at newly opened Animation institutes or schools , offering education with 100%jobs

that too 40,000+ for freshers , feedbacks are not positive.

One feedback of a student:

Every companies are looking for experince candaties
what about freshers.Nasscom report tells that india need aroudly 1Lakh Animator there is no Requirements for freshers
every one speaking about their Animation Schools like ArenaMultimedia,imageMultimedia ,ColorChips Animtion Hyderabad these are cheating students and Earning a lot of MONEY from STUDENTS Even Though There facultys knows Nothing thats way they are CHEATING PEOPLE.Only Suggestion to students who are going to join in Such training centers Think once Before joining

 source-internet

No comments:

Post a Comment